Tech sales professionals!

Make your money work for you

personalised, practical money coaching to Become a Millionaire

Learn

A proven formula

Implement

A practical strategy

Master

Your money

Making your money work for you shouldn't be a mystery

Traditional financial advice is a trap.

Hidden fees, poor investment choices, and advisors whose interests don’t align with yours have left you anxious and powerless, feeling out of control when it comes to your financial future.

  • You don't feel in control of your money or your life.

  • Living from paycheck to paycheck is stressful

  • Everyone else seems to have their finances figured out

  • You've no idea how to create a realistic financial plan

  • You don't want to work until 70 to retire comfortably

Take control of your financial future

You shouldn’t have to work until age 70 to retire.

With Become a Millionaire personalised money coaching for sales professionals, you won’t have to.

Get practical, proven financial coaching and support

Create and follow a step-by-step financial plan that works for your life

Gain full control over your financial destiny

Build an FU fund that frees you to quit a toxic job or pursue your bucket list

Secure the retirement you want before the age of 70

I've been in your shoes

I'm Sjoerd Bak. Like you, I earned decent money as a tech sales professional, but struggled with financial know-how: how to invest, when to sell, savvy tax strategies, and where to get practical advice.

I’ve been in your shoes and understand the challenges of making your money work for you. Which is why I quit my corporate sales role and started Become a Millionaire.

In the past 4 years, I have mastered and applied practical financial skills, watching my own investments grow by 284%.

And along the way, I identified the three main reasons why many people don’t achieve millionaire status.

Watch the video to hear my story, understand these three critical pitfalls, and learn how to avoid them so you can Become a Millionaire.

What will your money story become?

  • "I wish I had met Sjoerd years ago. My finances would have been in a different place."

    “One conversation with him and I understood not only the mistakes I made in the past, but also what I needed to change to regain control and clarity over my investments.

    His kind, calm and generous way of conducting the conversation and sharing what he knows helped me see what I needed to see.

    Knowing that he is really independent and not involved in any of the decisions I make was freeing. I took concrete actions and reorganised my finances and investments.

    I am now on a very different financial journey and very thankful that our paths have crossed. I highly recommend Sjoerd. I really do.”

    — Drissia Schroeder-Hohenwarth, DSH Transformative

  • "Someone who genuinely cares and delivers actionable guidance."

    “I had an incredibly insightful session with Sjoerd, and it completely changed how I view my financial planning.

    His deep knowledge and practical advice on maximizing my pension’s potential to grow wealth were eye-opening and exciting.

    What stood out most was his ability to simplify complex concepts and tailor strategies to my goals to build financial wealth.

    If you’re looking for someone who genuinely cares and delivers actionable guidance, I can’t recommend Sjoerd enough.”

    — Alan Masterson, Salesforce

  • "I would recommend Sjoerd to anyone especially those working in tech."

    “Sjoerd offered serious value in terms of financial education and maximising finances while planning for the future.

    We uncovered over 4k extra in tax back from my pension contributions.

    I would recommend Sjoerd to anyone especially those working in tech. 5/5.”

    — Bryan Carroll, Salesforce

  • “My coaching session with Sjoerd surpassed my expectations.”

    “I was completely lost, especially when it came to maximising my pension. 

    The session was really educational. I came away with a better understanding of investments, pensions and how to build long-term financial security. 

    From the session, I took away a couple of actions that I know will have a huge impact long-term. I also left feeling way more confident about the future.”

    ― Liesel Butterfield, Salesforce

  • "It gave me a clearer view of how to optimise my long-term growth strategy."

    “The session with Sjoerd was incredibly insightful and expertly managed. 

    I enjoy investing and am proactive about saving and managing my money. So, I wasn't sure what to expect. 

    However, Sjoerd was very approachable and transparent. He was also straightforward in sharing his approach to saving and investing. His deep knowledge of pensions, ESPP, and investments helped me.”

    ― Naoise Cottergreen, Workato

  • "Speaking with financial advisors did not give me the clarity or confidence to take steps."

    “After speaking with Sjoerd, in one hour I understood how to keep track of my earnings and expenses. And I have clear next steps to change the trajectory and focus of my investments. This will help reach my financial goals in the future.

    It’s incredible how a few simple steps can make such a big difference in the outcome, and eventually, your life!

    Thanks so much Sjoerd for giving me the clarity and confidence, through real life examples, for me to take control of my financial future!”


    ― Ilias, Salesforce

  • "He empowered us to understand where we can take actions now that can have a huge impact for us in the future." 

    “The sessions that I had with Sjoerd were incredibly insightful for my wife and I. 

    He empowered us to understand where we can take actions now that can have a huge impact for us in the future. 

    The way that he broke down things for us and explained it in a simple way took away a lot of the complexities I had associated with investing and taking care of my finances. 

    Would 100% recommend regardless of what stage you are at in your life.”

    ― Leigh Micheau - Qualtrics

  • "Working with Sjoerd has been a total game-changer for me."

    “He broke everything down into simple, actionable steps, and his clear explanations about pensions and RSUs (Restricted Stock Units) really opened my eyes to opportunities I’d been missing. 

    Thanks to his guidance, I made clarity on the pension plan benefit, and I’m actually building wealth—I can’t recommend this service enough to anyone serious about taking their financial future to the next level!”

    ― Fabio Ruta - Docusign

  • "Turns out, the knowledge and tips shared were so easy to understand, yet so impactful."

    “Before coming into the conversation, I was stressing out on what to expect.

    I wish I had this knowledge a long time ago. It’s a shame that tech companies don’t offer any financial acumen training to their employees.

    Kudos for not pitching any products to me!”

    ― George Voulgaris, Salesforce

  • "It’s rare these days to find an independent and skilled financial coach like him. He genuinely focused on adding value, rather than pushing products or services."

    “I worked with Sjoerd for guidance on pensions, fund allocations, and exit strategies.

    Where I was already well-positioned, Sjoerd acknowledged this. He did not charge for areas that didn’t require changes.

    Where my setup was suboptimal, he gave ideas to improve my funds. He used market data and charts to back up the projections.

    I highly recommend his services. Especially for expats and long-term Irish residents. They'll get simple steps to improve their finances.”

    ― Felix Stiefel - Spain

  • "Unlike others, Sjoerd focuses on genuine financial coaching, not selling products."

    “Working with Sjoerd has been insightful, financially rewarding, and enjoyable. 

    Unlike others, he focuses on genuine financial coaching, not selling products. 

    After just one call, I’ve already made impactful changes and look forward to future sessions. Thank you, Sjoerd!”

    ― Nick Harris - Salesforce

  • "It was great to get educated insight from someone who had my best interests in mind."

    “There was no vested interest in me buying a specific financial product on which Sjoerd would get paid commission. 

    It was reassuring that Sjoerd has been on this journey and wants to share it with other people in a similar position.”

    ― Mel O’Brien - Hubspot

  • "I wish I had spoken with Sjoerd 20 years ago."

    “Sjoerd is genuinely interested in helping people to know more about their financial situation and how they can get the best outcome and on the path to financial independence. 

    Sjoerd gave me some great tips on potential changes that I could make to increase returns. He was transparent on what he is doing and why he does it. 

    He is never pitching a product, just wants to offer education and his perspective. I am already seeing the benefits. I wish I had spoken with Sjoerd 20 years ago.”

    ― Stephen Mason - Ex-Salesforce

  • "I am confident that anyone who books a session with him will get a return on their investment."

    “Sjoerd can add value to anyone that wants to get a better understanding of how to maximise the return from their pension, their company ESPP, and investing in the S&P 500.”

    ― Andrea Wilson - Docusign

  • "After our session, I felt a tremendous sense of relief and clarity.”

    “Sjoerd provided me with a comprehensive plan that addressed each of my concerns. He broke down complex financial concepts into easy-to-understand terms, giving me actionable steps to take.

    I felt empowered and more in control of my financial future.”

    ― Natasha Beegan, Salesforce

  • ''Sjoerd has an excellent understanding of the unique financial opportunities available to us tech sales professionals.''

    ’’Whether you’re just beginning your journey toward financial independence or looking to fine-tune your existing plan, Sjoerd is the expert you can trust to guide you every step of the way.’’

    ― Kevin O’Brien - LinkedIn

  • "Sjoerd provided me with concrete action items to get started, and reminded me of the impact financial planning has on life."

    "Through his guidance, I gained a clear overview of my current financial portfolio and the urgency to act now rather than later. This clarity allowed me to create a sustainable financial plan."

    ― Hannah, Salesforce

  • "After our session, I gained practical tactics and a significant shift in mindset.”

    "Sjoerd helped me develop a clear investment strategy and provided insights into aligning my professional goals with my financial plans. This gave me more confidence and a more focused long-term perspective.

    I now think differently about my long-term perspective and feel more confident and focused."

    ― Joko Leliveld, Palo Alto Networks

  • "I gained a lot of clarity on my finances and confidence by having a clear path to becoming a millionaire.”

    “Sjoerd helped me establish a clear vision and plan for managing our finances effectively. His approach was personalised and provided the accountability I needed.

    …The insights, learnings and peace of mind you will get are well worth the money…”

    ― Keanu Depreytere, Salesforce

  • "It is really worth it. In a few short sessions, you can learn how small and easy changes can impact your long term wealth and security. It makes me feel calmer."

    I changed some of my investments especially in relation to my pension contributions and the structure of my pension. I changed the investment portfolio I had in place to something with a more reliable yield.

    I already saw a positive increase in my money working for me. I also feel better, more in control.

    ― Eva Heffernan, Salesforce

  • "It's a no-brainer. you have to do it 100%."

    “In less than 30 minutes Sjoerd gives you financial guidance regarding the pension plan that can have a massive impact in your retirement.

    For those who work in Ireland and have a pension plan, it's a no brainer. You have to do it 100%.”

    — Angel, Salesforce

Read more client results

Become a Millionaire

  • Book a Money Mastery Session

    In this 90-minute call, you’ll get a clear snapshot of your financial health and immediate steps to improve it.

  • Implement your Financial Roadmap

    Put your plan into action with clear, actionable steps designed to get your finances on track and working toward growth.

  • Become a Millionaire

    Continue working with Sjoerd through follow-up coaching to refine and enhance your approach as you progress.

  • Money-back guarantee

    If you’re not satisfied after your first session, you will receive a full refund, no questions asked

  • Personalised for you

    There’s no one size-fits-all. I work with you to create a strategy that aligns with your circumstances and life goals

  • 100% independent

    Not associated with any financial institution. I don’t take any commissions, and I’m not selling any financial products. Our goals are 100% aligned.

Work with Sjoerd

Start here

Money Mastery Session

€450 excl. VAT

A comprehensive 90-minute session to kick-start your Become a Millionaire journey and lay the groundwork for your financial success.

In this focussed session, we will diagnose your financial situation, uncovering strengths and identifying areas of opportunity. Whether you’re new to financial planning or looking to refine your current strategy, Money Mastery provides the insights, knowledge, and structure you need to drive success on your wealth-building journey. This session offers actionable quick wins you can apply right away, while also setting you up for predictable financial growth.

  • Get a clear snapshot of your financial health

  • Identify immediate actions you can take right now to boost your financial growth

  • Create a personalised roadmap to guide your wealth-building journey

After your Money Mastery session, you’ll have the option to schedule tailored 30- or 60-minute follow-up calls for ongoing support and accountability.

You might be wondering

  • Absolutely. Using the four pillars of The Become a Millionaire Wealth Formula, we'll identify your strengths and weaknesses and build a personalised plan.

  • Unlike traditional financial advisers, I don't sell products or earn commissions. My focus is entirely on empowering you with the financial skills and knowledge you need to create and execute your own Become a Millionaire plan.

    I care only about your success and helping you make informed decisions that align with your goals.

  • I’m a Qualified Financial Advisor (QFA), but more importantly, I have an 18-year career in sales, starting as an Account Executive and advancing into Sales Leadership. I’ve been where you are and know the challenges you face. I’ve also presented to over 250 people and coached more than 90 individuals, helping them build their financial independence.

  • Absolutely. Everything we discuss is confidential and stays between you and me. Trust goes both ways, so I’ll even share my personal Become a Millionaire plan, showing how much I’ve earned, spent, saved, and invested since 2020.

  • The time commitment depends on your needs. We can do a one-off session, or set up quarterly, or monthly sessions, each lasting one hour. You’ll need to do some work between sessions to set yourself up for success, but I promise it’s not as time-consuming as you might think once you know what to do and have the systems in place.

  • There’s no need to feel embarrassed.

    You should feel proud that you’re taking action to improve your financial situation. Remember, you can’t change where you are today, but you can take control of where you go from here. I’m here to help, not to judge.

  • This isn’t a get-rich-quick scheme. However, with the right plan in place, you’ll start seeing results over time. You’ll experience less stress about money, feel more in control, and most importantly, you’ll know that you’re on the right path to becoming a millionaire.

  • You can expect to gain a clear understanding of your financial situation, develop a strategy tailored to your goals, and feel more confident in your financial decisions. You’ll also reduce your financial stress and start seeing progress toward becoming a millionaire.

  • You’ll need to dedicate some time between sessions to work on your plan, but the time commitment is manageable. The key is to make this a priority. Remember, there’s never enough time for everything, but there’s always time for what matters most.

  • Yes, it will. Together, we’ll create a strategy that works within your current means and sets you on a path to improve your financial situation.

  • Absolutely. Without a plan, financial pressures can feel overwhelming and never-ending. I’ll help you create a plan to tackle those pressures head-on, giving you a clearer path to financial stability and independence.

  • You don’t need to be wealthy to benefit from this coaching. It’s designed to help anyone build a better financial future at any income level. The earlier in your career we start, the greater the impact you can make.

  • You might not feel comfortable making changes to your lifestyle. The good news is that you don’t have to. The bad news is that if you don’t, you will forever be working for a paycheck. You can buy anything, just not everything. Let me help you determine your priorities.

  • If for any random, unlikely reason, you decide that our call wasn’t nothing short of outstanding, I’ll give you a full refund, no questions asked.

    But I have had zero refund requests after my calls. That is something I am proud and aim to maintain.